President & Founder
Change feels threatening—and difficult to achieve. That’s why, for over two decades, George Robertson has focused on maximizing what works as much as changing what doesn’t, bringing out an organization’s inherent strengths into full effect.
The leverage consultant speaks in the language of insights; of creating manageable, impactful shifts; and of aggregating those shifts to generate organizational transformation. His work is powerful, and also involves nothing more technical than clarity of insight, knowledge of human drivers and barriers, and a good deal of experience into what makes the world’s most admirable organizations tick.
When managing a team of people—each with their own personalities, motivations, and expectations—conflicts inevitably arise. George doesn’t just resolve conflicts—he teaches leaders to solve them for themselves, fostering a more cohesive and productive organization in the process.
George’s background cuts across finance, marketing, sales, human resources, and business management. Starting as an auditor with a “Big Eight” NYC firm, he moved to Viacom in 1980 and held a variety of executive roles at the company, ultimately becoming VP of HR for Showtime, a subsidiary. He then became a partner at Consultative Resources Corporation, a sales consultancy. In 1994, George founded what is now Better Leaders, Inc. (“BLI”) to find the greatness embedded in a company’s DNA.
George is an attentive listener with a broad understanding of what motivates people. At BLI, he works primarily with senior leaders and teams to build effective leadership at all levels, producing better decisions, energized teams, and fast, flexible organizations. His clients develop strong leadership and pragmatic strategies.
George’s efforts have achieved exceptional results for companies of nearly all industries and sizes, as well as a broad variety of talent-driven industries from financial services to entertainment to marketing. He has worked across the globe, including Central and South America, Asia, Europe, and the U.S.
George graduated from Princeton University with an AB in Psychology. He then received his MBA in Finance from the University of Miami. He is a non-practicing CPA, a preliminary Judge for Temple University’s Business Plan Competition, a member of MENG (Marketing Executives Networking Group), Co-Chairman of the Friends of Drawing, Museum of Modern Art, a member of the Leadership Council of the GLBT National Help Center; and a former member of the Board of Directors of the Rema Hort Mann Foundation.
BabyCenter LLC (a division of Johnson & Johnson)
Environmental Defense Fund
Gucci Group Jewelry and Watches
Saatchi and Saatchi